B2B SaaS · Singapore & ASEAN · 2025
Regional logistics platform repositioning
A Series B logistics software company entered Singapore with a technical feature list and no clear category story. Sales calls stalled because prospects compared them to legacy incumbents on price alone. PitchVertex ran a four-week brand strategy sprint: stakeholder interviews, competitive narrative mapping, and a repositioning around operational visibility for mid-market shippers.
We rebuilt their go-to-market plan with phased LinkedIn and Google Ads campaigns, new landing pages with conversion optimisation tests, and a pitch system for the regional sales team. Within one quarter, qualified pipeline meetings increased and average deal cycles shortened as objection handling improved. The client moved to a monthly retainer covering paid media and analytics reporting.
Consumer fintech · APAC launch · 2024
Multi-market app launch with coordinated paid media
A consumer fintech brand planned simultaneous launches in Singapore, Malaysia, and Hong Kong with separate agency vendors producing inconsistent messaging. PitchVertex unified the narrative spine first, then designed campaign planning documents each market team could localise without diverging from core proof points.
We managed Google Ads and Meta campaigns during the eight-week launch window, configured analytics dashboards with market-level KPIs, and produced short-form video for TikTok and Instagram. Demo sign-ups rose in the first month compared to their prior test market, and cost per qualified registration improved after creative testing in week three. Post-launch reporting documented channel contribution for the client's board review.
Professional services · New business · 2025
Partnership pitch system for advisory firm
A mid-size advisory firm with twelve practice partners delivered pitches that sounded like twelve different firms. Win rates on competitive RFPs were declining. PitchVertex built a modular pitch creative system: shared narrative architecture, partner-specific proof modules, and presentation templates with strict usage rules.
We conducted rehearsal sessions at our Cecil Street studio, tightened ROI framing language for CFO audiences, and produced leave-behind collateral aligned to the new positioning. Shortlisted RFP rate improved over two quarters. The firm retained us for quarterly content marketing support and SEO recommendations tied to their thought leadership programme.
Health tech · Product launch · 2024
Clinical software launch with compliance-aware creative
A health technology startup needed to launch a clinician-facing tool in Singapore without overclaiming outcomes — a common pitfall in regulated categories. We developed brand strategy and messaging with legal review checkpoints built into the workflow, then planned a content marketing programme emphasising workflow efficiency rather than clinical promises.
Paid media on LinkedIn targeted hospital administrators and department heads. Creative production included explainer film, case-study PDFs, and webinar assets. Launch reporting tracked demo requests and content engagement separately so the client could adjust spend toward higher-intent channels. The engagement concluded with a documented playbook for their internal marketing hire.
Retail brand · E-commerce · 2023
D2C relaunch with Google Ads and content refresh
A direct-to-consumer retail brand refreshed its product line but retained outdated website copy and ad creative from a previous agency. PitchVertex audited brand positioning against the new range, rebuilt campaign planning for Google Ads Shopping and Search, and produced fresh photography and social assets through our creative production team.
Conversion optimisation on product pages included A/B tests on headline hierarchy and trust signals. Return on ad spend improved within six weeks of relaunch, and organic traffic grew following SEO-focused content updates. The client continues on a retainer covering media management and monthly analytics reviews from our Tanjong Pagar team.
