How we scope work
Project, retainer, or hybrid
Most clients begin with a defined launch or repositioning project, then move to a monthly retainer once channels are live. We quote after a pitch session once scope, timelines, and KPIs are clear. Indicative pricing below is in Singapore dollars and excludes GST where applicable.
Every engagement includes a named strategist, written deliverables, and access to our Tanjong Pagar studio for working sessions. Remote collaboration is standard for APAC teams outside Singapore.
1. Brand Positioning & Messaging
We audit your current narrative, interview stakeholders, and map competitive white space before any campaign planning begins. Deliverables typically include a positioning statement, audience tier definitions, message hierarchy, proof-point library, and tone guidelines your internal team and partners can apply consistently. SEO implications and paid media hooks are documented so downstream channels inherit the same language. Workshops are held at our Cecil Street studio or via structured video sessions for distributed teams. You receive a final playbook within four to six weeks depending on stakeholder availability.
Indicative from SGD 18,000 · 4–6 week engagement
2. Go-to-Market & Launch Campaigns
Go-to-market work translates positioning into a phased launch plan: channel mix, budget allocation, creative requirements, and milestone calendar tied to commercial dates. We define KPIs upfront — awareness, pipeline, activation, or retention — and build campaign planning documents your leadership team can approve before spend begins. Content marketing themes, landing page requirements, and conversion optimisation priorities are included. For APAC rollouts we note market-specific variants, regulatory sensitivities, and local media considerations. Launch war rooms during the first fortnight keep decisions fast when live data arrives.
Indicative from SGD 28,000 · 6–10 week engagement
3. Pitch & New-Business Creative
Sales and partnership conversations need a coherent story, not a collection of old slides. We build pitch systems: modular narrative architecture, presentation design, speaker notes, and leave-behind formats aligned to your brand strategy. This is commercial pitch creative for new-business development — not investor fundraising decks. We run rehearsal sessions, tighten proof points, and produce assets your team can adapt without breaking visual or verbal consistency. Deliverables include master templates, asset library, and a usage guide for regional offices adapting the core story.
Indicative from SGD 12,000 · 3–5 week engagement
4. Paid Media for Launches (Google, Meta, LinkedIn, TikTok)
Paid media activates your launch narrative across search and social. We structure Google Ads accounts for intent capture, build Meta and TikTok creative testing frameworks for awareness and consideration, and configure LinkedIn campaigns for B2B pipeline goals. Campaign planning includes audience segmentation, budget phasing, tracking validation, and weekly optimisation during the critical first month. Retainer clients receive ongoing reporting with ROI framing tied to agreed KPIs. All work respects platform policies and Singapore advertising standards.
Indicative from SGD 6,500/month media management · ad spend separate
5. Content, Film & Creative Production
Content marketing and film production bring your positioning to life across owned and paid channels. We manage briefs, scripts, storyboards, shoot days, and post-production — coordinating crews in Singapore and across APAC when needed. Formats include launch films, social cut-downs, long-form articles, case study pages, and sales enablement collateral. Creative production follows the approved message hierarchy so every asset reinforces the same proof points. Asset delivery includes platform-specific specs for Meta, LinkedIn, TikTok, and your website CMS.
Indicative from SGD 15,000 · project-based depending on scope
6. Analytics, Testing & Launch Reporting
Launches without measurement create expensive guesswork. We configure analytics foundations — event tracking, UTM conventions, dashboard templates — and define testing protocols for creative, landing pages, and audience segments. Monthly launch reporting translates platform metrics into language your finance and leadership teams understand, with clear ROI framing against agreed KPIs. Conversion optimisation recommendations are prioritised by impact and effort. Retainer reporting includes quarterly strategic reviews and documented test learnings your team can reuse in the next campaign cycle.
Indicative from SGD 4,500/month · or bundled with media retainer
